Why Festive Spending Peaks: Insightful Consumer Behavior

Imagine walking through the ever-busy streets of Lagos during this festive season. The air rings with excitement, festive lights cast a warm glow, and shops are filled with enticing displays of clothes, gadgets, and gifts. Amid this celebration, it’s impossible to miss the unbridled enthusiasm for shopping. But why do people spend so much more during festive seasons? Unlike other times of the year. I believe we should educate ourselves on the reasons for our unbridled spending during festive seasons. Read also: https://ritefinance.blog/2024/12/21/avoid-these-15-costly-holiday-shopping-pitfalls/ This article draws insights from a study titled “A Study on Consumer Buying Behaviour During Festive Season” by N.R. Narayanan , Associate Professor at Guruvayurappan Institute of Management, Navakkarai, Coimbatore. Published in the International Journal of Research in Social Sciences (March 2018, Vol. 8, Issue 3), the research explores consumer behaviour during festivals in Coimbato...